The history of the beverage industry is a long and storied one, and, unfortunately for some, that means that many sectors of this business are saturated with a few top competitors emerging in every area you can think of. However, these companies all became popular through a few main marketing methods, and if you’re able to replicate them, you can expect to capture a significant part of the market just as they have.
Here are some of the secret ingredients to successful beverage marketing.
1. Packaging Design
Perhaps the biggest way that beverage makers are able to market their drinks effectively is by using the packaging on their bottles. In order to compete, you’ll need to take advantage of good beverage packaging solutions just as the biggest companies in the industry do, taking your logo, branding, aesthetic, and core philosophies into account to create a design that fits with your business and appeals to your core audience effortlessly. Without making your drink and its packaging visually appealing, you’ll never be able to get the interest and attention your business needs.
2. Color Usage
The packaging on drinks is a perfect area to experiment with colors, as are the drinks themselves since incorporating specific colors can appeal to a lot of different customers. Everything from the bottle caps you’re working with to the label and the bottle the drink comes in should be considered and carefully colored to maximize appeal. With enough experimentation and research, you’ll be able to arrive at the perfect blend of colors that will maximize the appeal and desire for your drink.
3. Different Flavors
If you’re trying to expand and break into your competitor’s market share as the biggest drinks companies in the world have done, you may be interested in incorporating different flavors into your drinks. Producing different flavor editions creates more variety and provides a chance for customers to try out the flavor and see if they like it. They’re prime territory for a marketing push, too, since new editions are exciting and are often able to create demand out of nowhere. The new flavors you come out with could even end up being more popular than the ones you already have, which will inform the direction your business goes into in the future.
4. Limited-Edition Drinks
Just as adding different flavors can shake things up and add a new wave of excitement to whatever you’re doing, limited edition drinks add a lot of excitement, too, but since they’re limited, there’s an additional air of exclusivity and a reason to rush and buy drinks fast that wouldn’t normally be there. Limited editions of drinks can be as similar or differentiated to the main drink you produce.
Conclusion
Marketing your business well is a must for any company, but it’s even more important in the world of beverages since, unlike other products, it’ll only take a sip for customers to decide that they like your product, and it’s your job to make sure they take that first sip.
Using the information in this article, you’ll be able to market your beverages better so that more and more customers begin trying out your products, which will eventually lead to repeat customers and people who track down your drink just to buy it.
